There are a number of times in life where your business focus needs to turn inward. When you realize: “I need to market myself“. Perhaps for the first time. Not an easy thing to do!
Maybe you are trying to start a company of your own, build a consulting business or launch a sales effort for a new company.
Or you find yourself in unfriendly territory. Out of work for the first time in your life. And realize you need to begin creating some buzz about yourself.
Ever had that happen? The technical term is “careerus interruptus”.
If that is you today or you think it might be soon, I just finished a project with Susan Joyce over at JobHunt.org that may interest you. Susan’s site is one of the largest online ready to help job seekers with jobs, employers and job search resources.
The e-book is a quick 12-page read and it downloads for free from her site – no sign up and no commitments.
The e-book is called:
“How To Create A Personal Marketing Plan: 5 Powerful Steps To Bringing Your Brand To Life”
So the 5 steps include specific action items to help you execute a new marketing plan. At a time when you need a brighter light shining on your brand.
Here’s a summary of what you’ll get from the e-book:
The world is changing in big ways. And the world of work and career is changing with it. The idea of relying on a corporation to cover your needs is on the way out.
On the way in is a very different idea. An idea that requires a lot more work on your part.
But also offers significantly larger rewards. I’m talking about personal marketing. It is the work you do once you’ve created a personal brand. You know who you are and, importantly, know how you are different from others wanting to play the same role in the world.
What? Market myself? What will people think?
They’ll think you are smart and progressive. If you do it right.
I hope you get a lot of value from the e-book. I really enjoyed collaborating with Susan to bring it to a lot more eyeballs.
If the idea of a personal brand is a foreign one, be sure to read the posts from another expert on Susan’s site. Meg Guiseppi’s articles on personal branding development are excellent. And be sure to download her e-book on executive branding via LinkedIn.
If I can help you with your personal marketing plan, please let me know.