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5 Tips That Will Make You Successful With Stationery

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5 Tips That Will Make You Successful With Stationery

In today’s tech-driven world, businesses rely heavily on social media platforms and email as a way to keep in touch with clients. While these are great tools that can help you contact customers quickly, there’s a certain intimacy that’s lost when delivering messages through the digital medium.

 

This is a guest post from our friends at TinyPrints.

 

That’s why it’s wise to send client thank you notes and even information regarding promotions and events through the mail. But unfortunately with the advent of many faster forms of communication such as email, the importance of sending letters has become incredibly understated and is often neglected by many businesses.

 

Why send snail mail?

 

  • Nothing can replace the experience of holding a tangible letter. Cards sent through the mail have a more personal feel to them partly because they take time and effort to create, whereas an email can be completed in an instant.

 

  • People view traditional mail as less spammy than most other forms of digital communication. It’s also more convenient because it can easily be set aside for another time if the recipient doesn’t want to look at it immediately.

 

  • It’s a wonderful way to reach out to past clients and can possibly rekindle those relationships. Sending a simple greeting will act as a little reminder which lets them know you’re still around and that you appreciate their business.

 

  • By taking the time to recognize your existing customers with a thoughtful card, they’ll feel valued and be more likely to refer your company to other people within their network.

 

If you’re going to do something, do it right!

 

Unfortunately, some attempts at sending cards to customers are so lackluster that it would be better to not even mail anything at all. Your correspondence is a representation of your business and it can create either a negative or positive brand perception.

 

So here are a few tips that will help you make your stationery look nothing short of stunning:

 

1.Pick impressive paper – It’s important to use only the most premium paper or highest quality cardstock for your professional correspondence. As long as it’s thick and the texture is luxurious, you will certainly make the right impression on customers. However, going with something cheap will cause clients to view you as stingy and will reflect poorly upon your company.

 

2.Find a design that’s on brand – If you don’t have any experience in graphic design, you’ll probably end up going with an already made template. If this is the case, make sure you choose a layout that captures the aesthetic of your brand. Also, depending on the type of work you do, you’ll want to find a template that matches. For example, someone in the financial industry should choose a design that has a simple and professional look while an artist would benefit from something a little more creative and unique.

 

3.Embellish your letter with a logo – Since your logo is the face of your company, it’s absolutely necessary to include it on your card. And if you’re using a template, make sure you are able to upload images. Also, by including a company logo on all your professional letters, you will further aid brand awareness.

 

4.Details make a difference -Even the smallest details can really make your stationery stand out. Whether you utilize elegant envelope liners or classy address labels, these additions will make a huge difference as to how customers perceive your company.

 

5.Leave a mark with your message– No matter what the purpose of your letter might be, it’s always best keep your message short and concise. By staying brief, you will get your point across quicker and will avoid wasting your customer’s time.

 

So while it wouldn’t be wise to completely abandon emails in favor of snail mail, sending letters in some situations is certainly a more effective way of communicating.

Tim Tyrell-Smith focuses on marketing, brand development and business strategy for emerging and established organizations. A veteran executive in consumer marketing, Tim started his marketing career with Nestle USA and has since worked in product management on premium brands including Nestle Quik, Tree Top Apple Juice, Mauna Loa Macadamias and Meguiar’s Car Wax. He was most recently Vice President of Marketing for a private equity owned food company in Southern California. He lives with his wife and three kids in Mission Viejo, California.

Tim Tyrell-Smith – who has written posts on Fix, Build And Drive™.


About the Author

Tim Tyrell-Smith focuses on marketing, brand development and business strategy for emerging and established organizations. A veteran executive in consumer marketing, Tim started his marketing career with Nestle USA and has since worked in product management on premium brands including Nestle Quik, Tree Top Apple Juice, Mauna Loa Macadamias and Meguiar’s Car Wax. He was most recently Vice President of Marketing for a private equity owned food company in Southern California. He lives with his wife and three kids in Mission Viejo, California.

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