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Best of 2012: Marketing, Branding And Business Strategy

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Best of 2012: Marketing, Branding And Business Strategy

Even a younger blog can have a “best of” for the year. And while this is only post #47, there were plenty choose from this year. I had a blast writing them and enjoyed your reactions here, on Facebook and on Twitter. Here are the most read posts for the year.

 

I started writing this blog back in June with the idea that I’d have a place to share my thoughts on marketing, branding and business strategy. So I did. But not as often as I would have liked.

 

I got busy. Busy doing marketing, branding and business strategy for people and companies. Funny how that works.

 

Reminds me of a piece of advice I got back in 2010 when I attended BlogWorld:

 

“If you want to grow your business, stop blogging”

 

Now if you take that advice literally, you might make a mistake. Because blogging is a great way to build your brand and to create social credibility within your space.

 

What the speaker really meant was that blogging by itself does not grow your business. You have to create clear products and services for people to buy from you. And then you have you have to deliver those products and services.

 

If you spend your days blogging, you are not making money. Not sure you agree? Read my post on mistakes made by new bloggers.

 

So what were the best posts here in 2012?  Here’s the top 5:

 

5. How To Create A Facebook Content Calendar

 

As I worked with clients this year, one of the biggest struggles was helping them decide what to say on Facebook. Usually the early weeks were fine, but as the weeks wore on, there was always this question f how to stay on strategy and what to say each day. I hope this helps you with your Facebook implementation strategy.

 

4. Brand Recognition: Are You A Brand Logo Expert?

 

Everybody loves to be quizzed. Especially on their core knowledge. So if you consider yourself a brand person, this post introduced a smartphone app that challenges your memory and brand awareness. How many can you guess?

 

3. What’s Your Brand Promise?

 

This is a core question I ask my clients. Especially if they compete in a crowded category. Do you have one? If not, read this post to determine the simple phrase you can use to demonstrate your unique value or your company’s reason why. It’s a great exercise as you head into a new year.

 

2. 10 Business Card Mistakes You Might Be Making

 

I see a lot of business cards.  Many of them do a very poor job communicating the value of a person or company. And at an ever more basic level, many of them simply don’t communicate at all. You can’t read them, takes notes on them or understand them. How are your cards and how many of these mistakes are you making?

 

1. 10 More Brand Promise Examples

 

This post was #1 for a simple reason. People love examples. And 10 more examples is even better. People love examples when they are searching to define something for their own brand or business. To get a measuring stick of some kind. Or, sometimes, to get an example to use in a presentation or business plan. Hope these help you!

 

Have a safe new year. And a great start to 2013!

 

 

Tim Tyrell-Smith focuses on marketing, brand development and business strategy for emerging and established organizations. A veteran executive in consumer marketing, Tim started his marketing career with Nestle USA and has since worked in product management on premium brands including Nestle Quik, Tree Top Apple Juice, Mauna Loa Macadamias and Meguiar’s Car Wax. He was most recently Vice President of Marketing for a private equity owned food company in Southern California. He lives with his wife and three kids in Mission Viejo, California.

Tim Tyrell-Smith – who has written posts on Fix, Build And Drive™.


About the Author

Tim Tyrell-Smith focuses on marketing, brand development and business strategy for emerging and established organizations. A veteran executive in consumer marketing, Tim started his marketing career with Nestle USA and has since worked in product management on premium brands including Nestle Quik, Tree Top Apple Juice, Mauna Loa Macadamias and Meguiar’s Car Wax. He was most recently Vice President of Marketing for a private equity owned food company in Southern California. He lives with his wife and three kids in Mission Viejo, California.

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