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Brand Recognition: Are You A Brand Logo Expert?

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Brand Recognition: Are You A Brand Logo Expert?

My young kids, believe it or not, introduced me to a pretty cool little iPhone application that a marketer can really love. If you love brands and brand logos (and have a smart phone) you can test your skills on this nifty little app.

 

Brand recognition is a highly sought after but not always easy to achieve objective. Of course you can go out and spend a bunch of market research dollars to test your target market. Or you can stand out on a street corner with a big sign with your logo on it.

 

And then see if people smile or frown at you.

 

But the truth is that brands are often known for shapes, colors, font styles and the products on which the logo adorns. For example, as a former food marketing executive, we always taught our brand teams to never mess with colors. Because in the grocery store, consumers scan the shelves until they recognize the red Coke logo or the green Healthy Choice package.

 

Once they get somewhat loyal to a brand, they stop reading.  And start scanning for recognizable aspects of their favorite brands.

 

So that’s why this application is fun.  It doesn’t give you a full logo.  You have to recognize some aspect of the logo (color, font, shape) in order to guess correctly.

 

Here are 6 examples from the game:

 

 

So smarty pants . . . . can you name the brands from the six shown above?  Be the first do it in the comments and you’ll be crowned the logo king.  Or at least someone who cared enough to leave a comment.

 

If you’d like to download the game for your phone, it is called LogosQuiz by AticoD (Rated 4+).  You can get to the page on iTunes by clicking their logo (of course!) below or searching the app store from your phone.

 

logos, quiz, game, apple, itunes, application, brand, recognition

 

You can also see the developer’s website and follow him on Twitter @AticoD.

 

And now a question for all of you owners of a logo.  If the color was gone, if the name was removed, if only a few letters of your word mark were visible, could your customers find you?

 

Let me know!

Tim Tyrell-Smith focuses on marketing, brand development and business strategy for emerging and established organizations. A veteran executive in consumer marketing, Tim started his marketing career with Nestle USA and has since worked in product management on premium brands including Nestle Quik, Tree Top Apple Juice, Mauna Loa Macadamias and Meguiar’s Car Wax. He was most recently Vice President of Marketing for a private equity owned food company in Southern California. He lives with his wife and three kids in Mission Viejo, California.

Tim Tyrell-Smith – who has written posts on Fix, Build And Drive™.


About the Author

Tim Tyrell-Smith focuses on marketing, brand development and business strategy for emerging and established organizations. A veteran executive in consumer marketing, Tim started his marketing career with Nestle USA and has since worked in product management on premium brands including Nestle Quik, Tree Top Apple Juice, Mauna Loa Macadamias and Meguiar’s Car Wax. He was most recently Vice President of Marketing for a private equity owned food company in Southern California. He lives with his wife and three kids in Mission Viejo, California.

Comments (11):

  1. For the life of me, I can’t figure out what the first one is! But I think the last five are: ABC, Cisco, Amazon, Goodyear, and Redbull.

    • Thanks Lillian – Four of your five guesses are right. Will reveal all soon. The first one is a bit old school. 🙂

      • Darn it! Michelin, not Goodyear! At least I didn’t say “the Stay Puft Marshmallow Man” which was my knee-jerk reaction!

        • I forgive you Lillian. 🙂 Thanks!

  2. The first one is Atari. Then ABC, Cisco, Amazon, Michelin and Red Bull. The red bulls make the last one pretty easy.

    • Hey John – You are the logo king. Yes, the bulls gave it away. Couldn’t make it too hard, right? Thanks for stopping by…

  3. Atari, ABC, Cisco, Amazon, Michelin, Red Bull. Yes, logos are very powerful! Great point Tim!

    • Thanks Ben – appreciate your comment and, yes, logos are worth a lot of goodwill for well branded companies!

  4. Kinda fun – had to go download the app. So far it’s a bit more challenging.

    • Hey Dan – thanks for the comment. Yeah it’s most fun when you can decipher them Agree that a few are totally unrecognizable. I guess that’s when you download the cheats app? 🙂

  5. […] how is this brand recognition?  Geico is using the power of humor to enhance your memory about their brand.  It did not start […]

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