Marketing Strategy

Best of 2012: Marketing, Branding And Business Strategy

Even a younger blog can have a "best of" for the year. And while this is only post #47, there were plenty choose from this year. I had a blast writing them and enjoyed your reactions here, on Facebook and on Twitter. Here are the most read posts for the year.

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MBA-Earning Employees: 5 Ways Companies Can Embrace Them

I hear about it from employed MBA students all the time. An uncertainty about how to handle the conversation with a boss or company about their MBA quest. The truth is that companies should embrace their MBA-earning employees. Here's why:

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Business Networking: 5 Ways To Avoid A Massive Failure

Once an uncomfortable chore, business networking is now a vital part of developing the personality and energy of your brand or business. Not only can you not avoid it, but you now have to embrace it. Or suffer the slings and arrows of your target community.

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5 Hints That It’s Time To Hire Marketing Help

Some companies exist a long time before they decide to take the plunge and hire marketing help.  Others commit early because they get it. What's the right staffing strategy and how do you know when it's time to hire marketing help?

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5 Reasons To Stop Cold Calling And Start Networking

Can you imagine what happens to people when you call them cold? Well, no surprise, they stiffen up. They get uncomfortable.  And they wish they hadn't answered the phone.  So what options do you have. Uh . . . how about networking?

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Strong Brands: Why They Matter To Your Company

Do brands matter to you? Of course they do! But the right brands really matter. And if the brand has a consistent and relevant brand promise, there can be a great long-term relationship (and positive results) for everyone involved.

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How To Market Your Company To Job Candidates: Part 2

Job candidates might seem like an unlikely marketing target.  Quite the niche, right?  But they are still potential customers.  And whether you hire them or not, you've left an impression that will be shared with the world.  Sometimes instantly.

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12 Ways To Market Your Company To Potential Employees

No matter the state of the economy, one thing is forever true.  You should never stop actively marketing your company as a future home for job candidates.  Because people are an integral part of any organization.  And here's how to do it . . .

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5 Powerful Steps To Bring Your Personal Brand To Life

There are a number of times in life where your business focus needs to turn inward.  When you realize: "I need to market myself".  Perhaps for the first time.  Not an easy thing to do!

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What Can I Learn From A Marketing Audit?

New to the blog? Subscribe to Fix, Build and Drive™ by Email today. That way you won't miss anything important.   Whether you are a small business, a nonprofit or an individual "solopreneur" trying to do something great, it's important to know the value (or ROI) of your current marketing efforts.

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