What is your strategy for marketing communications? Specifically how do you sound to your audience and how does it fit with your brand personality? Read below for a fun example of how one company does it and some guidelines on your efforts to be creative.
Read MoreIn today's tech-driven world, businesses rely heavily on social media platforms and email as a way to keep in touch with clients. While these are great tools that can help you contact customers quickly, there's a certain intimacy that's lost when delivering messages through the digital medium.
Read MoreMy young kids, believe it or not, introduced me to a pretty cool little iPhone application that a marketer can really love. If you love brands and brand logos (and have a smart phone) you can test your skills on this nifty little app.
Read MoreEveryone should have a business card, right? Whether you have a business, a nonprofit, a local organization or are looking for a new job, you need a way to leave people with important information. But most make big mistakes on their cards. Do you?
Read MoreWhether you are trying to manage your personal brand or a branding position for your company, you'll need a tight grip on its personality. The right character traits attract the right people to it. Who are you trying to attract?
Read MoreSome brands make us feel smart, welcome, healthy or positive. And some do just the opposite. Why is that and how can we change these perceptions?
Read MoreNew to the blog? Subscribe to Fix, Build and Drive™ by Email today. That way you won't miss anything important. I was watching a Sunday football game and kept seeing more brand promise examples. Every commercial ended with a simple statement of potential value. To "sear in" a basic benefit before our minds head back to the game. I was looking for them, of course, but I wonder if any of these were captured by the average football fan.
Read MoreNew to the blog? Subscribe to Fix, Build and Drive™ by Email today. That way you won't miss anything important. Today's post is part of a series. One that I am writing over a number of weeks about your brand promise. If you are asking "What's a brand promise?", you can read up on that before continuing.
Read MoreEarlier this month, I wrote a post called "what's your brand promise?". And I've had some great conversations with people on the subject over the last week. Not everybody likes this idea. So I feel compelled to share just a bit more about this concept. Here's what they are asking:
Read MoreNew to the blog? Subscribe to Fix, Build and Drive™ by Email today. That way you won't miss anything important. If you are a small business, nonprofit or a person trying to communicate something important, there needs to be a promise in there somewhere
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