Are Your Customers Asleep?

How To Wake People Up With Your Marketing Communications

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How To Wake People Up With Your Marketing Communications

What is your strategy for marketing communications? Specifically how do you sound to your audience and how does it fit with your brand personality? Read below for a fun example of how one company does it and some guidelines on your efforts to be creative.

 

A friend of mine (Lisa Lyons) recently shared a fun and creative way one company delivered their brand. They did it through email and tried to be playful. And it worked.

 

The company is called Miracle Noodle – they make healthy (low calorie) pasta.

 

Hello Lisa,

 

Your noodles from order (207316) have been gently taken from our highly secured warehouse with cotton gloves and placed onto a satin pillow.

 

Our team of employees inspected your Miracle Noodles and polished the labels to make sure they were in the best possible condition before mailing.

 

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your Miracle Noodles into the finest box that money can buy.

 

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Chatsworth waved ‘Bon Voyage!’ to your package, on its way to you, in our private Miracle Noodle jet on this day, (1/21/2013 8:32:00 AM).

 

I hope you had a wonderful time shopping at Miracle Noodle. We sure did. Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to MiracleNoodle.com!!

 

Shipped Via Carrier  Priority Mail, Large Flat Rate Box
Shipping Tracking Number   XXXXXXXXX

 

Warm Regards,

The Miracle Noodle Team

(Inspired by Derek Sivers)

 

I though this was a fun example of a way to wake up your customers, make them smile and perhaps get them not only to read your marketing communications but be more aware of your brand the next time you try to connect.

 

Of course, you have to write these well, the content needs to match your brand promise and/or brand personality. If it’s not true to the brand or simply trying to be cute, well that doesn’t always work.

 

So be smart. But also be open to having some fun while getting your message across.

 

What did you think of this attempt from Miracle Noodle? Did it work?

 

My friend sure thought it did.

Tim Tyrell-Smith focuses on marketing, brand development and business strategy for emerging and established organizations. A veteran executive in consumer marketing, Tim started his marketing career with Nestle USA and has since worked in product management on premium brands including Nestle Quik, Tree Top Apple Juice, Mauna Loa Macadamias and Meguiar’s Car Wax. He was most recently Vice President of Marketing for a private equity owned food company in Southern California. He lives with his wife and three kids in Mission Viejo, California.

Tim Tyrell-Smith – who has written posts on Fix, Build And Drive™.


About the Author

Tim Tyrell-Smith focuses on marketing, brand development and business strategy for emerging and established organizations. A veteran executive in consumer marketing, Tim started his marketing career with Nestle USA and has since worked in product management on premium brands including Nestle Quik, Tree Top Apple Juice, Mauna Loa Macadamias and Meguiar’s Car Wax. He was most recently Vice President of Marketing for a private equity owned food company in Southern California. He lives with his wife and three kids in Mission Viejo, California.

Comments (2):

  1. I love this letter from Miracle Noodle. Why not have some fun? It helps a standard process get noticed as well as add some marketing fun which brings the customer back. Sevenly.org has a similar process of sending an email when you purchase a shirt that makes you really feel part of the process of making a difference.

    • Thanks Lani – it’s so refreshing, isn’t it? 🙂 I normally delete most of these but I’ll be reading a little closer from now on…

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