What is your strategy for marketing communications? Specifically how do you sound to your audience and how does it fit with your brand personality? Read below for a fun example of how one company does it and some guidelines on your efforts to be creative.
Read MoreEven a younger blog can have a "best of" for the year. And while this is only post #47, there were plenty choose from this year. I had a blast writing them and enjoyed your reactions here, on Facebook and on Twitter. Here are the most read posts for the year.
Read MoreSuccess stories are fun to read for a reason. They help us feel closer to what a success might look if it were told about our brand or business in the future. And they provide a possible path (or at least a few ideas) to get there on our own. Do you need a success?
Read MoreIf your brand or business is stuck in one spot. Or moving in reverse. You need to read this post for an example of a great brand and business turnaround. This doesn't happen as dramatically with every client, of course. But when it happens, it's awesome.
Read MoreDo brands matter to you? Of course they do! But the right brands really matter. And if the brand has a consistent and relevant brand promise, there can be a great long-term relationship (and positive results) for everyone involved.
Read MoreMy young kids, believe it or not, introduced me to a pretty cool little iPhone application that a marketer can really love. If you love brands and brand logos (and have a smart phone) you can test your skills on this nifty little app.
Read MoreEver wonder what your business could do with a well-defined brand promise and brand strategy? Dawn Rasmussen can tell you her story. It's a good one. Here's one example of what a new brand strategy can do for you and your business.
Read MoreHere's the truth: companies and people get lazy. So do marketers (yes, it's true). So what do you do when the marketing plan no longer inspires internally or externally. Here are 5 steps to take when the "dollars out" are no longer bringing "dollars in".
Read MoreWhether you are trying to manage your personal brand or a branding position for your company, you'll need a tight grip on its personality. The right character traits attract the right people to it. Who are you trying to attract?
Read MoreThere are a number of times in life where your business focus needs to turn inward. When you realize: "I need to market myself". Perhaps for the first time. Not an easy thing to do!
Read More
10 Cool Places To Write A Blog Post
Tell Your Story: 5 Elements Of A Great Home Page
4 Great Marketing Tools To Help Grow Your Business
5 Marketing Resources for Small Business Owners
How To Wake People Up With Your Marketing Communications
Ideas for Job Search, Career and Life
