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Best of 2012: Marketing, Branding And Business Strategy Best of 2012: Marketing, Branding And Business Strategy

Best of 2012: Marketing, Branding And Business Strategy

Dec 31, 2012
Marketing Strategy

Even a younger blog can have a "best of" for the year. And while this is only post #47, there were plenty choose from this year. I had a blast writing them and enjoyed your reactions here, on Facebook and on Twitter. Here are the most read posts for the year.

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Business Networking: 5 Ways To Avoid A Massive Failure Business Networking: 5 Ways To Avoid A Massive Failure

Business Networking: 5 Ways To Avoid A Massive Failure

Jul 25, 2012
Marketing Strategy

Once an uncomfortable chore, business networking is now a vital part of developing the personality and energy of your brand or business. Not only can you not avoid it, but you now have to embrace it. Or suffer the slings and arrows of your target community.

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5 Reasons To Stop Cold Calling And Start Networking 5 Reasons To Stop Cold Calling And Start Networking

5 Reasons To Stop Cold Calling And Start Networking

Jun 22, 2012
Marketing Strategy

Can you imagine what happens to people when you call them cold? Well, no surprise, they stiffen up. They get uncomfortable.  And they wish they hadn't answered the phone.  So what options do you have. Uh . . . how about networking?

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3
How To Create A Facebook Content Calendar How To Create A Facebook Content Calendar

How To Create A Facebook Content Calendar

Apr 27, 2012
Social Media

Facebook is an amazing place to engage with friends, fans, vendors, employees and more. But what do you say?  How do you create content that people care about? And how do you "feed the beast" each day?

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12 Ways To Market Your Company To Potential Employees 12 Ways To Market Your Company To Potential Employees

12 Ways To Market Your Company To Potential Employees

Apr 2, 2012
Marketing Strategy

No matter the state of the economy, one thing is forever true.  You should never stop actively marketing your company as a future home for job candidates.  Because people are an integral part of any organization.  And here's how to do it . . .

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A Smart Checklist For New Bloggers A Smart Checklist For New Bloggers

A Smart Checklist For New Bloggers

Mar 12, 2012
Social Media

For those of you ready to begin a blog (and wanting to do it right), you might be looking for some evidence that you are on the right path.  Most bloggers struggle to get started. So here's a head start for you.

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While You Were Speaking: 10 Rotten Things People Do While You Were Speaking: 10 Rotten Things People Do

While You Were Speaking: 10 Rotten Things People Do

Nov 3, 2011
Professional Speaking

Oh, the things people do!  If you are a professional speaker or simply do it when you can to support your business, nonprofit or personal mission, you know that there is no perfect audience.

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Social Media For Small Business Social Media For Small Business

Social Media For Small Business

Jul 1, 2011
Social Media

It was social media day yesterday.  And, in Orange County, the Mashable-driven event was held at the HQ for the Orange County Register.  While there I was interviewed by Michelle Lecours of the Michelle Lecours Web Show.

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