Success stories are fun to read for a reason. They help us feel closer to what a success might look if it were told about our brand or business in the future. And they provide a possible path (or at least a few ideas) to get there on our own. Do you need a success?
Read MoreIf your brand or business is stuck in one spot. Or moving in reverse. You need to read this post for an example of a great brand and business turnaround. This doesn't happen as dramatically with every client, of course. But when it happens, it's awesome.
Read MoreDo brands matter to you? Of course they do! But the right brands really matter. And if the brand has a consistent and relevant brand promise, there can be a great long-term relationship (and positive results) for everyone involved.
Read MoreMy young kids, believe it or not, introduced me to a pretty cool little iPhone application that a marketer can really love. If you love brands and brand logos (and have a smart phone) you can test your skills on this nifty little app.
Read MoreEver wonder what your business could do with a well-defined brand promise and brand strategy? Dawn Rasmussen can tell you her story. It's a good one. Here's one example of what a new brand strategy can do for you and your business.
Read MoreWhether you are trying to manage your personal brand or a branding position for your company, you'll need a tight grip on its personality. The right character traits attract the right people to it. Who are you trying to attract?
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