promise

Brand Promise: Do I Really Need One?

Earlier this month, I wrote a post called "what's your brand promise?".  And I've had some great conversations with people on the subject over the last week.  Not everybody likes this idea.  So I feel compelled to share just a bit more about this concept.   Here's what they are asking:

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What’s Your Brand Promise?

New to the blog? Subscribe to Fix, Build and Drive™ by Email today. That way you won't miss anything important.   If you are a small business, nonprofit or a person trying to communicate something important, there needs to be a promise in there somewhere

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