small business

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Tell Your Story: 5 Elements Of A Great Home Page Tell Your Story: 5 Elements Of A Great Home Page

Tell Your Story: 5 Elements Of A Great Home Page

Feb 20, 2013
Small Businesses

The Internet has become very competitive.  It used to be that merely having a presence on the Web was acceptable for small businesses – to beat the notion of a visitor saying “I’m not calling them, they don’t even have a website!”  Now, there are several companies that do what yours does – and they are all on the web.  So what are web site visitors looking for now?

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10 Ways To Build Customer Loyalty 10 Ways To Build Customer Loyalty

10 Ways To Build Customer Loyalty

Sep 16, 2011
Small Businesses

Your small business will never have customers as loyal as this friendly face.  Instead, they will expectant, frugal, unpredictable and hard to please.   But there are some things you can do and be to help them feel just a bit more

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Social Media For Small Business Social Media For Small Business

Social Media For Small Business

Jul 1, 2011
Social Media

It was social media day yesterday.  And, in Orange County, the Mashable-driven event was held at the HQ for the Orange County Register.  While there I was interviewed by Michelle Lecours of the Michelle Lecours Web Show.

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Brand Promise: Do I Really Need One? Brand Promise: Do I Really Need One?

Brand Promise: Do I Really Need One?

Jun 24, 2011
Thoughts On Branding

Earlier this month, I wrote a post called "what's your brand promise?".  And I've had some great conversations with people on the subject over the last week.  Not everybody likes this idea.  So I feel compelled to share just a bit more about this concept.   Here's what they are asking:

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