strategy

Best of 2012: Marketing, Branding And Business Strategy

Even a younger blog can have a "best of" for the year. And while this is only post #47, there were plenty choose from this year. I had a blast writing them and enjoyed your reactions here, on Facebook and on Twitter. Here are the most read posts for the year.

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What A New Brand Strategy Did For @DawnRasmussen

Ever wonder what your business could do with a well-defined brand promise and brand strategy?  Dawn Rasmussen can tell you her story. It's a good one. Here's one example of what a new brand strategy can do for you and your business. 

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When Your Marketing Plan Stops Working

Here's the truth: companies and people get lazy.  So do marketers (yes, it's true).  So what do you do when the marketing plan no longer inspires internally or externally.  Here are 5 steps to take when the "dollars out" are no longer bringing "dollars in". 

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The Power Of A Strategic Pause

Does your business strategy ever get a true breather?  A break in the action for a few moments of clarifying thought? Here's a really simple idea to get you re-focused back on priorities - at any time of the year.

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Social Media Is Not Your Business Problem

It would be easy to point a big finger at social media (or a lack of social media) as a problem for your business.  One that must be remedied in the coming year.

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How Your Brand Makes Me Feel

Some brands make us feel smart, welcome, healthy or positive.  And some do just the opposite.  Why is that and how can we change these perceptions?

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